Pet Food and Supply Store in Geneva, IL

Best pet advice! I'm so glad that this store exists and that the customer service/knowledge that they have is unsurpassed! Everytime I go there, I end up sharing all my holistic and tasty finds with my other special needs animal parents/friends. Highest quality ingredients! I drive 45 min to get there and it's well worth it, every visit.

Jeff & Krysta are incredibly knowledgeable and helpful explaining the different products they carry to help you care for your pets! I have needed direction with food, supplements and allergies with my 4-legged, and with each topic, they have provided me with an education in dog health. I have a very happy fuzz ball, as a result!

Staff is very friendly and helpful. Cody and Sadie love the products they have for sale.

So friendly & nice...we got some great things for our kitty too! We live about an hour & half away & were in Geneva for the Coffee Crawl. We were so impressed with the amazing guy working! Our cat absolutely loves her peacock feather! Thank you! We will definitely come back & visit your shop :)

We love Bruce and Willy's! It's our favorite place to shop for all our dogs needs. Krysta and Jeff are incredible knowledgeable and passionate about pet nutrition, pet products and pets in general. They're always happy to help educate the public in pet health and willing to work with you in bettering your pets life. I will continue to shop at Bruce and Willy's because of their dedication to not only pets but pet parents as well! Thank you for everything!