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Geneva

 308 W State St, Geneva, IL 60134
  (630) 465-0727
Open Today Until 5:00 pm

Buy Kin + Kind Available in Geneva, IL

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Natural Organic

Bruce & Willy's Natural Pet Source is proud to carry Kin + Kind in Geneva, Illinois. Growing up, we were pet store groupies. My twin brother Thomas and I hung out at the pet store a few blocks from home. Thomas would play with the parrots while I dreamt about which animals would be mine. When we turned 16, the pet store hired us both. I left each day with any animal that was injured or needed a home. My closet became filled with mice, lizards, and anything that I could hide from my parents. When mom caught me, she had had enough! She evicted my family of broken animals and told me that I could keep all the pets I wanted when I opened my own store. So that's exactly what I did. At 22, I opened Animal Crackers, with hand-fed cockatiels flying overhead and a three-legged tortoise to help greet the customers. My brother took another path and went to Harvard Law School, practicing as a corporate litigator for ten years. I obviously made the better life choice.
Dogs Nutrition

  • COAT and SHAMPOO
  • LAVENDER CALM 
  • FLEA|TICK (DOG & CAT PROTECT SPRAY)
  • FLEA|TICK (DOG & CAT SHAMPOO)
  • CHARCOAL DOG & HOME SET
  • EASE (PET ODOR NEUTRALIZING CANDLE)
  • RAW BERRYBOOST
  • RAW VITABOOST 
  • PUMPKIN FIBER 
  • RAW COCONUT OIL

Cats Nutrition

  • COAT and SHAMPOO
  • LAVENDER CALM 
  • FLEA|TICK (DOG & CAT PROTECT SPRAY)
  • FLEA|TICK (DOG & CAT SHAMPOO)
  • RAW BERRYBOOST
  • RAW VITABOOST 
  • PUMPKIN FIBER 
  • RAW COCONUT OIL

What Our Customers Say

We love all of our local customers from Geneva and nearby areas including St. Charles, Batavia, Campton Hills, Elburn, North Aurora, West Chicago, South Elgin, and more!
Gail Haynie
2020-07-04

Jeff and Krysta totally get that your pet is family ❤️. After Jeff carefully listened to my concerns, he made a recommendations. He was spot on as the results in just 2 days have been amazing. I highly recommend Bruce & Willy’s

Samantha Harter
2020-06-23

Bruce and Willy's was recommended to me by my friend Laura who frequents the store often. I decided to take a trip out to Geneva (I live in Park Ridge) on my day off to check it out and hopefully pick up some CBD oil and supplements for my two French Bulldogs; one of which was recently diagnosed with IVDD. I can not say enough good things about Krysta and Jeff. They truly love what they do and they will go above and beyond educating their customers on all of the wonderful natural products they sell in their store. It's especially reassuring that Krysta is a Vet Tech as well and knowledgeable about various veterinary conditions and medications. Krysta and Jeff took more than enough time out of their day to help me select some items that would be beneficial for my one dog who is currently going through 4 weeks of strict crate rest. I came home and gave him some of the CBD Oil I purchased and within 20 min he was calm and sleeping. I have tried CBD oil in the past and never had this kind of success! They also recommended a supplement that both of my dogs can take daily to promote overall joint support. Even though Bruce and Willy's is quite a drive for me, I will absolutely return in the future. I can't say enough good things about this adorable little shop whether you are looking for CBD Oil, Natural or raw food, all natural supplements, treats, toys, whatever it may be...Bruce and Willy's has it all.

Samantha Harter
2020-06-23

Bruce and Willy's was recommended to me by my friend Laura who frequents the store often. I decided to take a trip out to Geneva  (I live in Park Ridge) on my day off to check it out and hopefully pick up some CBD oil and supplements for my two French Bulldogs; one of which was recently diagnosed with IVDD. I can not say enough good things about Krysta and Jeff. They truly love what they do and they will go above and beyond educating their customers on all of the wonderful natural products they sell in their store. It's especially reassuring that Krysta is a Vet Tech as well and knowledgeable about various veterinary conditions and medications. Krysta and Jeff took more than enough time out of their day to help me select some items that would be beneficial for my one dog who is currently going through 4 weeks of strict crate rest.  I came home and gave him some of the CBD Oil I purchased and within 20 min he was calm and sleeping. I have tried CBD oil in the past and never had this kind of success! They also recommended a supplement that both of my dogs can take daily to promote overall joint support. Even though Bruce and Willy's is quite a drive for me, I will absolutely return in the future. I can't say enough good things about this adorable little shop whether you are looking for CBD Oil, Natural or raw food, all natural supplements, treats, toys, whatever it may be...Bruce and Willy's has it all.

Laura Wattles
2020-06-22

The service that Jeff and Krysta provide is amazing. They are so knowledgeable about the products and spend a great deal of time discussing your pet's issues and how the various products that they carry may help your pet. They are PASSIONATE about helping your pet feel their best and are equally as dedicated to procuring and selling only the very best products for your pet. You don't have to worry about hidden synthetic ingredients showing up in the supplements or food that you buy from them. I can say that every single product that they have recommended has had a positive impact on the quality of life for my dogs. There was a particular joint supplement that Krysta recommend for my pug. She said that people have told her that their old dogs actually act like puppies after taking this stuff. I thought well maybe for other peoples dogs but surely not my 13.5 yr old pug. Well, I was wrong. It did help. It was incredible how immediate the results were. I recommend this shop to everyone that I know because I am confident in the level of service and products that they provide. If you has struggled to find the right food, treats, or supplements for your fur baby, please go to Bruce & Willy's!

L Watt
2020-06-22

This shop is the best little hidden gem in Geneva! The service that Jeff and Krysta provide is amazing. They are so knowledgeable about the products and spend a great deal of time discussing your pet's issues and how the various products that they carry may help your pet. They are PASSIONATE about helping your pet feel their best and are equally as dedicated to procuring and selling only the very best products for your pet. Their pricing is very reasonable and their selection is great too! You will not be disappointed.

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