Bruce & Willy's Natural Pet Source is proud to carry Bowser Beer in Geneva, Illinois. In late 2007 Jenny Brown created some pretzel treats, now known as Bowser Bits, for a Christmas farmers market. After signing up for a pet festival, she was inspired by the idea of a beer and pretzel combination. Unable to find any, she recruited her two-legged and four-legged family to develop and test some samples. With the four family dogs eager to help taste test, they developed an initial batch which sold out quickly at the festival. Thus started a journey into researching and developing an all-natural, all-American made product that is healthy and fun for dogs.