About Bruce & Willy's Natural Pet Source

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About Bruce & Willy's

Bruce and Willy’s is a naturally minded resource for pet owners looking for a more organic approach to their pets’ health concerns. We offer personalized service tailored to your pets’ specific health needs. We have the largest line of herbal, homeopathic, and whole food supplements in the Chicagoland area, with the knowledge to help you decide what is best for your furry friend. We focus on addressing root causes, not just masking symptoms. We wholeheartedly believe in a proactive approach when it comes to addressing your pets’ health. 

Beyond our huge selection of high quality supplements, we also have the best selection of treats and fresh food. We have inspected every ingredient in every product we carry, and have chosen only the highest quality products to put on our shelves. We are very picky about what we choose because we want any choice you make to be a great choice. We won’t carry anything in our store that we wouldn’t give to our own pets.

We believe in upholding the highest level of integrity and honesty when it comes to our products. There are a lot of choices out there, so we do the leg work for you and select only the finest to be on our shelves. Come check us out and see what makes us so different! We are here to help!

Bruce and Willy’s is a small, single location business owner by Krysta Fox and Jeff DiRe. Both Krysta and Jeff have been in the pet industry for several years.

Krysta began her pet industry career at a small feed store in her home town, and since then has taken on several roles within the industry including the manufacture and sales of raw dog bones, nutritional consulting, and social media marketing for area pet retailers. Krysta has been a veterinary technician for several years now. She has working experience in traditional, holistic, and integrative practices which plays a key part in her knowledge of veterinary medicine and common (and uncommon) practice within the field. Krysta has always been surrounded by animals, and they have always been at the core of her being. She is beyond obsessed with learning more everyday in the field on animal health and nutrition. With her combined veterinary and pet industry knowledge, she can effectively help almost anyone she comes across in some way regarding their pets’ health. 

Jeff has been involved in the pet world for several years now as a fresh food advocate. He brings real world perspective as well as knowledge anyone can understand. He owns Willy and Xena, two wonderful raw-fed rescues that thrive on their amazing diet and wellness protocol. He continues to educate himself daily and get the word out about the fresh food movement! He makes the crazy complicated world of animal health easier to understand for all pet owners!

What Our Customers Say

We love all of our local customers from Geneva and nearby areas including St. CharlesBataviaCampton Hills, Elburn, North Aurora, West Chicago, South Elginand more!

Come visit our pet supply store in Geneva, IL specializing in quality food, treats, and supplies for cats and dogs.